Crosswise, an Israeli company known for cross-device identification mapping, announced Wednesday that it had received $3 million in Series A funding.
The funding, led by ZhenFund, Emerge and existing investors Giza Venture Capital, OurCrowd and Horizons Ventures, will help Crosswise expand into the Chinese market.
“I see significant potential in the Chinese market for unique technological solutions such as the one provided by Crosswise,” said Xu Xiaoping, founder of ZhenFund, and investor in and advisor to Emerge, in a press release from the company. “Crosswise’s solution will help Chinese companies grow, both in the Chinese market where mobile device use is growing rapidly, and also in global markets.”
The new round brings Crosswise’s total to $5 million. As AdExchanger points out, that compares to $33.8 million for Tapad and $20.5 million in funding for Drawbridge so far.